How Stephen Curry’s International Women’s Day sneaker came to life

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Two years ago, then-9-year-old Riley Morrison had a request for Stephen Curry. She sent the Golden State Warriors’ guard a hand-written letter asking why his signature Under Armour shoes were listed on the company’s online store only in boys’ sizes.

Curry, whose oldest daughter is also named Riley, was touched by the letter and sent a hand-written response, telling Morrison, “We are correcting this now!”

It didn’t take long for all of Curry’s sneakers to soon be labeled in unisex sizes across both girls and boys categories on the Under Armour website. But Curry wanted to do more.

“Right after Riley wrote the letter, I started to reach out to Under Armour,” Curry told ESPN. “One, to see how we could fix the problem that she was having with her experience on the website and trying to find her size in the right section. Two, having the quick idea of saying, ‘Let’s take this another level and let Riley use her story to impact women using their voice, all across the world in whatever way they can.'”

From there, the International Women’s Day special edition of his sneaker was born.

After Morrison co-designed last year’s version, Curry partnered with 16-year-old actress Storm Reid on the theme for this year’s Curry 7. The shoe features multiple tones of purple, the official color of International Women’s Day, which is Sunday.

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In addition to the four scholarships, Curry is also providing a unique opportunity in tandem with his latest sneaker for three female film directors through his Unanimous Media arm. On Wednesday evening in a Bay Area studio, Curry and Reid met with a trio of aspiring directors, who each pitched concepts for a 30-second short video, centered on inspiring young female athletes through basketball.

In the coming weeks, Curry’s media company will help provide resources for each director to film their shorts, with the ultimate goal of releasing each video to continue to inspire young girls through sports.

“I think it’s super cool that he empowers and supports young women like myself,” Reid said. “If I can be any sort of inspiration for his young daughters, it’s something I strive to do.”

Lacing up the purple-laden colorway will provide a highlight moment for Curry as well.

Stephen Curry teamed up with 16-year-old actress Storm Reid to design the International Women’s Day colorway of his Curry 7 sneaker. Courtesy SC30 Inc.

“I’ve been looking forward to this specific color for a while, just knowing how inspiring, talented and powerful Storm is at 16 years old,” he said. “I haven’t had that opportunity all year, so there’s another level of excitement thinking about these last 20 games of the season and what March means in terms of International Women’s Day.”

For Reid, who jokes that it’s still a funny experience seeing herself on screen, seeing her #Bamazing platform come to life atop her favorite player’s signature sneaker has been a unique experience.

“I’ve been holding this secret since like August of last year!” she said, with a beaming smile. “I think people will be inspired by it. Of course, they love him, and they love his shoes. To have another shoe drop is cool, but to have it be more impactful is super exciting.”

Curry’s International Women’s Day colorway has become one of the most important shoe releases for him, and he already has begun mapping out how the shoe and the programs around it will come to life for “the next three, five and 10 years.”

“Anybody that has a platform understands that it’s not about just what you can do and what you can provide, but it’s about how you empower others,” Curry said. “Through Riley, through Storm, and through the scholarship women that we have, it’s pretty amazing. The outcome of Riley stepping up to the plate and saying, ‘I want to find my shoes in the girl’s section,’ is crazy.”

Source: espn.com

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